The Social Media Specialist is responsible for driving brand awareness and engagement across social media platforms through the creation and management of high-quality content, including posts, reels, videos, contests, and more. This role focuses on growing the client’s social media presence, increasing followers, and ensuring content resonates with target audiences. The Social Media Specialist will work closely with clients to develop and execute dynamic social media strategies that align with the client’s goals while staying ahead of trends in the digital landscape.

Education & Experience

• Bachelor’s degree (preferred) in Marketing, Communications, Media, or a related field.
• Proof of social media success: must submit examples of work and links to social media accounts managed.
• 1-2 years of experience in social media management, content creation, or digital marketing.
• Strong knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) and content trends (especially reels, short-form video, and interactive content).
• Experience with social media management tools (Post Planning, Marketing Calendars) and analytics tools (Google Analytics, Instagram Insights, etc.).
• Knowledge of basic SEO principles and digital marketing best practices is a plus.

Essential Functions

Client Management

• Build strong relationships with clients by understanding their brand voice, objectives, and target audience.
• Present and explain social media strategies, provide regular performance updates, and offer recommendations based on insights from social media analytics.
• Work directly with clients to brainstorm and implement content ideas that increase engagement, followers, and brand loyalty.
• Directly manage 3–5 organic social media accounts.

Social Media Strategy & Content Creation

• Plan, produce, and schedule engaging content, including graphics, video reels, posts, stories, and contests, that resonate with the target audience and elevate the client’s brand identity.
• Develop creative, on-brand messaging and multimedia content that drives engagement and encourages sharing.
• Execute social media campaigns and contests designed to increase followers, promote brand awareness, and generate user interaction.

Video & Reels Creation

• Create dynamic video content, including Instagram and TikTok reels, YouTube Shorts, and other short-form videos, designed to capture attention and increase social media reach.
• Stay current with trends in video content and viral challenges to incorporate into content strategies.

Engagement & Growth

• Develop and execute strategies for increasing organic social media followers, engagement, and reach.
• Track and analyze social media metrics to assess the performance of campaigns, adjusting strategies to optimize results.
• Engage with followers by responding to comments, messages, and mentions, fostering a positive and interactive community online.

Collaboration & Team Support

• Work closely with the content, design, and paid marketing teams to ensure consistency and quality across all social media content.
• Collaborate with the broader marketing team to integrate social media strategies with other marketing efforts, such as email marketing and influencer partnerships.

Optimization & Innovation

• Stay ahead of social media trends, tools, and algorithm updates to keep the client’s social presence fresh and relevant.
• Identify opportunities for new social media platforms or emerging trends that could enhance engagement and drive growth.
• Utilize social media analytics tools to optimize content performance, identify high-performing content types, and refine strategies.

Additional Responsibilities

• Stay up-to-date with industry trends and best practices to ensure the client’s social media presence remains competitive.
• Proactively suggest new ways to engage audiences and improve social media performance.
• Assist with reporting and preparing performance reports for clients, highlighting key metrics and growth.

Knowledge, Skills, & Abilities

• Strong experience creating content for social media, particularly video, reels, and graphics.
• Solid understanding of social media algorithms, best practices, and emerging trends (including TikTok, Instagram Reels, etc.).
• Excellent communication skills, with a focus on engaging, relatable, and on-brand writing.
• Ability to manage multiple social media accounts and campaigns simultaneously and deploy on time.
• Creative, resourceful, and detail-oriented, with an eye for quality content that performs well across platforms.

Demonstrated Performance Criteria

• Regularly meets or exceeds client engagement, follower growth, and content performance goals.
• Viewed as a creative, proactive partner by clients and internal teams.
• Consistently produces high-quality, attention-grabbing social media content that drives measurable results.

Next-Level Performance Criteria

• Suggests innovative content ideas that push creative boundaries and contribute to significant growth in engagement and followers.
• Takes ownership of social media strategy, leading and mentoring co-ops in the process.
• Identifies opportunities for strategic collaborations (e.g., influencers, giveaways) that expand brand reach and foster community engagement.

Salary & Benefits

• $60,000 annually 
• Healthcare & dental
•  3% Retirement match 
• 20 paid vacation days
• 10 paid holidays