Jewish Home
Jewish Home, a leading provider of senior care services, partnered with our team to enhance their online visibility. The primary goal was to increase organic search traffic and improve the overall online presence to connect with a wider audience searching for senior care services.
Organic Search Traffic Results
compared to the previous year
108% Increase in form fills
from organic search
115% Increase in organic search traffic
56% Increase in clicks to call
from organic search
Google My Business Profile Results
compared to the previous year
204% Increase in website visits
201% Increase in direction requests
186% Increase in phone calls
The average review rating increased by 2.6 stars
The Strategy
Keyword Research
Thorough keyword research was conducted to identify high-potential terms. We targeted keywords with substantial search volume and relatively low competition, ensuring the optimization efforts would yield maximum impact.
Google My Business Optimization
We claimed all locations within Jewish Home on Google My Business, providing accurate and consistent information. Regular posting with engaging content and images was implemented, establishing a link between the posts and the website, further boosting organic visibility.
On-Page Optimization
Target keywords were strategically integrated into the content of top-level pages, ensuring relevance and coherence. This approach aimed to improve the website’s visibility in search engine results for specific queries related to senior care services.
Linden has handled our digital media and reporting, specifically SEO, TikTok Ads, Google Ads and Facebook advertising. The work they’ve done has helped to increase our organization’s awareness and visibility.
Being in the same community as the agency has been helpful. Linden knows the Rochester market and the areas that we want to focus on.
Amanda DeRoo is wonderful! She has helped me learn more about digital marketing, including SEO, Google Ads, Facebook marketing, reporting, and more. She responds quickly to our questions and doesn’t hesitate to help me understand things. I have found her to be a valuable resource in performing my job.
Roberta Cappon
Marketing Manager, Jewish HOME
Check out Jewish HOME