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Jewish Senior Life

Jewish Senior Life, a leading provider of senior care services, partnered with our team in 2023 to enhance their online visibility. The primary goal was to increase organic search traffic and improve the overall online presence to connect with a wider audience searching for senior care services.

Organic Search Traffic Results

compared to the previous year

108% Increase in form fills
from organic search

115% Increase in organic search traffic

56% Increase in clicks to call
from organic search

Google My Business Profile Results

compared to the previous year

204% Increase in website visits

201% Increase in direction requests

186% Increase in phone calls

The average review rating increased by 2.6 stars

The Strategy

 Keyword Research

Thorough keyword research was conducted to identify high-potential terms. We targeted keywords with substantial search volume and relatively low competition, ensuring the optimization efforts would yield maximum impact.

Google My Business Optimization

We claimed all locations within Jewish Senior Life on Google My Business, providing accurate and consistent information. Regular posting with engaging content and images was implemented, establishing a link between the posts and the website, further boosting organic visibility.

On-Page Optimization

Target keywords were strategically integrated into the content of top-level pages, ensuring relevance and coherence. This approach aimed to improve the website’s visibility in search engine results for specific queries related to senior care services.

Linden has handled our digital media and reporting, specifically SEO, TikTok Ads, Google Ads and Facebook advertising. The work they’ve done has helped to increase our organization’s awareness and visibility. 

Being in the same community as the agency has been helpful. Linden knows the Rochester market and the areas that we want to focus on. 

Amanda DeRoo is wonderful! She has helped me learn more about digital marketing, including SEO, Google Ads, Facebook marketing, reporting, and more. She responds quickly to our questions and doesn’t hesitate to help me understand things. I have found her to be a valuable resource in performing my job. 

Roberta Cappon
Marketing Manager, Jewish Senior Life

Check out Jewish Senior life