Nazareth University
Nazareth University offers a diverse array of academic programs and is committed to fostering an inclusive environment that nurtures students’ personal and professional growth.
To navigate the evolving landscape of higher education and heightened competition, Nazareth University partnered with Linden Digital Marketing to execute strategic digital marketing campaigns. The primary objectives were to enhance brand awareness and drive enrollment across various demographics including first-year, transfer, and graduate students.
The campaigns utilized a range of digital channels including Google Search, TikTok, Instagram, Snapchat, Hulu, YouTube, Spotify, Facebook, and LinkedIn. To effectively reach and engage potential students and their parents, the campaigns employed a multi-faceted approach, delivering tailored messages across the most relevant platforms at the right time to ensure maximum engagement and results.
The campaigns successfully increased Nazareth University’s visibility and engagement across all targeted groups. The ads reached millions of potential students and parents, significantly boosted website traffic, inquiry rates, and campus visit sign-ups. The overall return on ad spend (ROAS) was exceptionally high, demonstrating the campaigns effectiveness in utilizing the marketing budget to achieve positive results.
The Results
Top traffic sources over time
Form fills over time
Cost per click results
07 direct student enrollments from ads
11% increase in paid leads
2.6x direct return on ad spend
Linden excels in two major areas, sheer intelligence and accessible, human idea flow. Everything else in terms of their skills, tools, and recommendations simply fall successfully into place after that. Most vendors in their field often fail at delivering these two simple and strategic tentpoles. The team at Linden are perfect partners on every level because they are simply the antidote to the typical “digital agency” relationship.