Description
6 months of classes that we’ve seen have the highest ROI for business just starting their marketing efforts.
-
Week 1: LinkedIn
Getting started – personal and business profile – good head shot, cover photo, resume, endorsements/recommendations.
-
Week 3: Google My Business/Branded SEO
Branded SEO (vs non branded – quickly), Google My Business profile, getting reviews, descriptions, posts, messages, getting back to reviews (how to respond to negative reviews).
-
Week 5: Website
Discuss WordPress vs Shopify vs Wix vs SquareSpace vs Custom, What is hosting, What is domain.
-
Week 7: Personal Branding (Ushi)
Guest class.
-
Week 9: Google Analytics
Installing and basic measurements – mostly working meeting.
-
Week 11: Organic Social Media/Photography
How often to post, what to post, rule of threes, what to take pictures of.
-
Week 13: Canva & Basics of Design
Don’t get crazy, less is more, stay on brand, setting up brand colors, templates, staying organized, working meeting.
-
Week 15: Email
Klaviyo, MailChimp, Constant Contact, HubSpot, etc. How to choose? What to pay attention to?
-
Week 17: CRMs
Sales, organization (HubSpot).
-
Week 19: SEO – Unbranded
What it is, how to choose keywords? free research tools, how to tell what your competitors are trying to rank for, basic strategies, google trends.
-
Week 21: Digital Ads
What are these? Meta Ads, LinkedIn Ads, X Ads, Reddit, OTT, just give everyone a description, think about what could make sense for your business.
-
Week 23: Asana/Slack/One Pass
Project management tools, how to use? keeping teams on track, how to integrate into your business.
-
Week 25: Awards and PR
How to apply, how to look for PR, applying for awards, tying these opps to digital, following up on LinkedIn.
-
Week 27: Google Analytics 2
Recap and look at growth from what we’ve worked on.
-
Week 29: YouTube vs Vimeo
How to choose? How to grow?
- Week 31: AI
Reviews
There are no reviews yet.