Family First Federal Credit Union (FFFCU) is a community-focused financial institution dedicated to providing personalized banking services, financial education, and tailored lending solutions. FFFCU has been a long-standing client of Linden Digital Marketing, consistently leveraging digital marketing to drive new memberships and increase sales of their core financial products. While expanding their reach to younger demographics is a newer initiative, the primary objective has always been to enhance overall growth and improve membership acquisition through a strategic multi-channel approach.
The primary goal was to drive new memberships and increase sales of FFFCU’s core products by developing a full-funnel strategy integrating multiple digital channels. Specific objectives included:
The secondary goal was to increase memberships among emerging generations (younger millennials looking to purchase homes, older Gen Z entering the home ownership market, and younger Gen Z looking for student based banking products.
Total Users increased 6%
Total Conversions increased 130%
Click-to-Apply actions increased 66%
Contact Requests increased 86%
Request Appointment actions increased 108%
Home Buyer engagement increased 152%
Bank from your comfort place, Filmed by Mountain House Media.
A home of your own for the holidays, Filmed by Mountain House Media.
Planning life’s major moments, Filmed by Mountain House Media.
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