The Hoochenanny Whiskey & Music Festival is a vibrant celebration of American spirits and sound, held in Irondequoit, New York. As the festival entered its second year, organizers sought a bold, interactive online presence to match the event’s high-energy atmosphere. The goal was to rebuild a website that not only communicated the essence of the festival, but also provided a seamless user experience—from discovering the music lineup to exploring whiskey vendors.
In partnership with Amanda Antinore, VP of Marketing Communications at Dalmath Associates, Inc., our team developed a dynamic, mobile-friendly website that brings the Hoochenanny experience to life. Together, we crafted a digital platform and complementary promotional strategy that ensured consistency, excitement, and maximum reach. Visitors can easily filter performers by date, browse the extensive list of participating distilleries, and stay up to date with festival highlights and immersive event details. The design and functionality prioritize clarity, energy, and engagement.
Since launching in February 2025, the website has driven remarkable growth across all key performance metrics:
Channel-specific growth has been equally impressive:
This project exemplifies the power of collaborative digital strategy and thoughtful design in elevating a brand’s presence, energizing its audience, and driving significant, measurable impact.
8,924% increase in site sessions
20,820% increase in engaged sessions
15,763% growth in referral traffic
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