Overview
Hooverwood Living provides a range of services, including skilled nursing, memory care, assisted living, adult day services, hospice care, and rehabilitation. With over a decade of history Hooverwood Living embraces its legacy while continuously evolving to meet modern needs.
Hooverwood Living has long been recognized for exceeding expectations in senior care, offering personalized support through rehabilitation, assisted living, and skilled nursing. In an effort to enhance engagement and accessibility, the organization took on a digital transformation aimed at improving user experience and increasing visibility. Before the relaunch, the website faced challenges like high bounce rates, limited organic search traffic, and low user interaction.
Objectives
Hooverwood Living’s main objective with this project was to redesign their website to promote increased page visits and inquiries. On top of enhancing the user experience for an older audience while maintaining a clean and simple design. They also wanted to highlight elements of the company’s history, mission, and service.
The Results.
🔎
Increase in organic search by 5.8%
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Bounce rate decreased by over 60%
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Increase in active users by 37.4%
Let's talk about you.
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