Black Button Distilling | Linden Digital Marketing

How Linden Crafted Growth for Black Button Distilling by Audience Targeting

Background

Black Button is an award winning whiskey distillery. As Rochester’s first grain-to-glass distillery since prohibition, Black Button has cultivated a nationwide following due to its unique equipment, process, and locally sourced ingredients. Linden Digital Marketing partnered with Black Button to increase in-store visits, promote offsite events, and boost bottle sales, locally and across the country.

Objectives

The primary goal for 2024 was to increase bottle sales and in-store visits to the tasting room while increasing qualified traffic. Linden Digital Marketing strived to reach the right audience and increase sales through a multi channel strategy, focusing on new seasonal creative and audience targeting to improve efficiency.

Solutions

By implementing seasonal event-based ad launches, precise audience targeting, and user experience optimizations, Linden Digital Marketing showcased Black Button’s diverse selection of high-quality products. Targeted ads reached audiences most likely to engage and convert, ensuring each strategy was tailored to Black Button’s unique goals.