Blog & News

GA4

GA4: Welcoming Google’s New Website Tracking Technology

In July 2023, Google officially sunsetted Universal Analytics (UA) and made Google Analytics 4 (GA4) the new platform for tracking website analytics. Whether you’re interested in learning what website tracking is or just want to know more about valuable insights you can gain by tracking with GA4 , Linden is here to help you out. 

AI Chatbots: The Basics

Have you started testing out AI chatbots yet (like ChatGPT or Bing AI)? We’re starting with the basics: what is an AI chatbot and how can it help you?

4 Questions To Consider When Evaluating A Marketing Firm

Hiring a new marketing firm is about weighing the value of the marketing services against the cost, while also considering the intricacies of your unique business. Linden helps you understand the predicted return on investment you can expect from marketing and if it’s really worth it for you and your business.

Finding Roots at Linden Digital Marketing: The Co-Op Experience

At Linden Digital Marketing, two of our biggest strengths are powerful marketing tactics and top-notch employees. Since the beginning of the company, Linden has utilized RIT’s co-op program to connect us with intelligent and driven talent. Joseph and Thomas are our two current co-ops. And Michele, a Digital Marketing Analyst, started with us as a […]

lindsay connelly 40 under 40 rochester RBJ

Lindsay Connelly Announced as Rochester Business Journal 2022 Forty Under 40 Honoree

Rochester, N.Y., (Friday September 9, 2022) — Rochester Business Journal has selected Lindsay Connelly, Owner, Digital Marketing Strategist, as a 2022 Forty Under 40 honoree. Forty Under 40 recognizes Rochester’s leaders who are younger than 40 years old for their professional accomplishments, community service, and commitment to inspiring change. An outside panel of judges, including previous […]

Linden Digital Marketing Win’s Platinum Award at Hermes Creative Awards

Linden Digital Marketing announces that they have won Platinum at the 2022 Hermes Creative Awards, an international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Hermes Creative […]