Psst… we’re hiring: E-Commerce Digital Marketing Specialist
Lindsay Connelly, Linden Digital Marketing - 2022

Lindsay Connelly


Lindsay has been working in digital marketing for over a decade. The core of her skill set is Google Analytics, Google Tag Manager, and Google Data Studio—these tools report on the successes of her clients’ digital marketing campaigns. She founded Linden Digital Marketing, LLC in 2018. Some of Linden’s success stories include:

  • Working creatively with this sustainable, startup construction company’s $400/month media budget to double their revenue in the last seven years. This strategy included monthly Google Search Ads, display ads, WordPress (website) management, SEO, and email.
  • Using an integrated marketing strategy that includes Google Search Ads, SEO, content marketing, display ads, Bing ads, LinkedIn ads, Facebook ads, social influencer marketing, PR, sponsorships, and email marketing, our team helped increase revenue 10x over the past 7 years. EarthPlanter is now the leader in commercial self-watering planter systems.

Lindsay moved to Rochester, NY, from Connecticut to attend Rochester Institute of Technology and stayed in the area upon graduation for her love of the city. She graduated from RIT with a BA in Marketing, and minors in Finance, Communications, and Film in 2011. She obtained her MBA, with a focus in MIS, from RIT in 2018 with honors. She was named a Rochester Business Journal 40 Under 40 Honoree in 2022.  

In her spare time, Lindsay enjoys rock climbing at the Red Barn on RIT’s campus and working on the board of Journeys of Solution’s Inc., a local nonprofit where she is responsible for digital marketing.

Michele Judkins

Director of Strategic Engagement

Michele was the first employee at Linden Digital Marketing and has helped drive the business forward since 2018. She was an integral part of the launch of the company, while attending Rochester Institute of Technology to finish her undergraduate degree. She graduated in 2020, with a BS in New Media Marketing and an immersion in Psychology.

Michele loves using psychology on a daily basis to build key audiences and envision the perfect pathways used to convert new users into returning customers. She is always refining customer journey touch points to create evergreen marketing funnels for Linden’s clients. One of the favorite aspects of her job is search engine optimization (SEO) to help clients show up at the top of searches for their most essential products and services. Her strengths also lie in Google Analytics, Facebook ads, and Google ads.

Some of her recent accomplishments include:

  • Lead the launch of a new website for a government non-profit client in June of 2021 with a new strategy which included text searchable blog sections to increase organic traffic. This was done by converting image and pdf files into searchable content, and restructuring the site to be search engine optimized. This, in tandem with Facebook ads and Google ads, lead to an increase of users by about 332% since June and a steady increase of key event completions monthly (about 1,043% increase since July), helping them to meet their conversion goals.
  • For, helped develop a branded and non-branded SEO strategy, which included claiming all of the company’s nationwide locations on Google My Business, involving careful planning and coordination with employees. This effort increased phone calls to the company by 366% in just two months.

A Rochester native, Michele enjoys painting, swimming, and wandering around record shops and museums. She aggressively endorses and awaits the return of the 1970’s “conversation pit”.

Elyse Mee

Director of Business Development

Elyse has over ten years of experience in digital marketing. Her background includes web design and performance optimization, content creative and management, Search Engine Optimization, and analytics reporting to drive inbound lead conversions. She also has experience with internal and external events, email marketing, content creation (videos, case studies, blogs, etc.), social media, new product launch campaigns, team building events, and more.

She has spent most of her career working in the tech industry, supporting clients in Retail, Public Safety, Government, Healthcare, and Industrial Manufacturing. In her previous role, she was part of a team that delivered award winning marketing solutions that drove double-digit organic traffic growth to continually increase high quality inbound marketing leads.

Elyse’s focus is to drive sales and leads for clients through integrated marketing strategies. Her particular passion and specialty is front-end web design, to plan, build, and to optimize client websites in support of their key business initiatives while providing an improved user experience.

Born and raised in Rochester, Elyse graduated with a BA in New Media Marketing from Rochester Institute of Technology in 2011. “Once a marketer, always a marketer,” Elyse knew she wanted to be in marketing since she started RIT in 2007. When she is not looking at analytics reports or designing websites, you can find her working on home improvement projects, gardening, playing with her pup, or anywhere outside—preferably near the water.

Amanda DeRoo

Director of Digital Strategy

Amanda joins Linden with over ten years of experience in digital marketing. Her background includes search engine optimization, social media/digital campaign planning and execution, and reporting. She also has experience with email marketing, website design, and more.

Amanda has spent the majority of her career working in higher education supporting enrollment initiatives. In her previous role, she created and implemented an SEO plan which increased organic traffic by 34% in one year. She was also responsible for creating, optimizing, and reporting on paid social media and digital campaigns. Those campaigns resulted in millions of impressions, thousands of new website visitors, and hundreds of direct leads in just one year. She loves learning new things and working in an industry that involves ever-changing technology and opportunities.

Amanda’s focus is to drive sales and leads for clients through integrated marketing strategies. Her particular passion and specialties are search engine optimization and analytics reporting.

Born and raised in Rochester, Amanda graduated from Nazareth College with a BS degree in Information Technology, then went on to complete her MS degree in Integrated Marketing Communications. When she’s not buried in data or building campaigns, you can find her cozying up with a good book, watching a documentary, or playing with her pack of rescue pups.

Alex Noonan

Director of Operations

Alex is data practitioner who specializes in visualizations, analytics, and data infrastructure. He loves to use visualizations to tell the story behind the facts and figures. Alex spent most of his career in operations roles, where he refined the practice of using technology and data to automate and optimize processes. He has experience in Machine Learning, Data Visualization, and Cloud Computing.

Alex was born and raised in Rochester, NY. After High School, Alex joined the Marine Corps as a fighter jet mechanic. After his service, he studied Finance at RIT and then went on to complete his M.S in Data Science from Syracuse. When he isn’t behind a computer, Alex enjoys spending time with his Wife and cat and dog.

Daniele DiPasquale

Director of Design

Daniele’s focus at Linden Digital Marketing is design. She has a diverse background of graphic design experience; her formal training includes print design and production, design for digital platforms, photography, and graphic arts history. A key objective that is intrinsic to her design principles is that every single design has the potential to be great—each project deserves design solutions that are well-informed, deliberate, and built to the highest of standards.

A New Jersey transplant, Daniele came to Rochester to pursue a degree in Visual Media from Rochester Institute of Technology. Her BFA studies allowed her to gain skills in many creative fields, and that exposure now helps inform her design decisions in ways that knowledge in only one realm could not. This was made clear by her work with clients like The Vignelli Center for Design Studies and the Melbert B. Cary, Jr Graphic Arts Collection, where she took on many roles such as creative director, designer, curator, photographer, and project manager.

One of Daniele’s latest successes is with her work with RocVentures, a rock climbing gym in Rochester, NY. She has been involved in refreshing RocVentures’s brand through the redesign of their website, creating new content and a modern aesthetic for their social media, email, and signage, offering advice on community involvement and expansion of their current offerings, and creating unique promotions for their events and classes through email and social campaigns and targeted Google and Facebook/Instagram ads. With her support, RocVentures has increased positive Google Reviews by 20% and increased site sessions by 24%, with session duration increasing 12% quarter over quarter.

Daniele enjoys rock climbing as often as possible, identifying typefaces in the wild, and stands firm in her belief that music peaked in 2005.

Gabrielle Owen

Digital Marketing Specialist

Gabrielle’s passion for content marketing, social media, and data fuel her work at Linden. From her experience with agency work to local companies like Seabreeze Amusement Park, Gabrielle brings her unique perspective to her client work. She pairs her more creative and data driven work with a passion for people. 

As a Dale Carnegie graduate, Gabrielle prioritizes connections and clear communication.
Some of Gabrielle’s more notable successes include:

  • Helping create, develop, and promote an online workshop series that achieved 143% of the registration goal.
  • Being selected as a research panelist in the 109th Annual Eastern Communication Association Convention for her paper that focused on media’s effects on society and the correlation between being conventionally beautiful and being “good.”

Gabrielle has lived in Rochester for almost her whole life, besides a short year in Nashville, Tennessee. She graduated magna cum laude from SUNY Geneseo with a degree in Communication. 

In addition to marketing, Gabrielle is a part of the Rochester music scene, writing and performing her own music.

Grace Yehl

Digital Marketing Specialist

Grace comes to Linden Digital Marketing with experience in a variety of niche markets, including higher education, catering, and beverage manufacturing. Her command of content creation, social media marketing, and paid search marketing make her an asset to any team.

In Grace’s previous role, she created and implemented a Google Ads Campaign with a goal to increase awareness and website traffic for select master’s degree programs. With careful keyword planning, audience targeting, and in-campaign optimizations, this campaign resulted in a 334% increase in website sessions and 138 directly attributable leads.

Grace is from Rochester and has lived there for most of her life. She attended Seton Hall University for three years where she discovered her passion for marketing. She then transferred to Rochester Institute of Technology where she graduated with a BS degree in Marketing.

In her free time, Grace enjoys hiking, skiing, and scrolling Pinterest to find things for her cat, Oliver.

Will Jones

Will Jones

Digital Marketing Specialist

Will has a strong background in visualization and marketing analytics. His passion lies in the art of foreseeing the future through the innovative application of predictive analytical techniques. With a profound understanding of market segmentation, Will excels in harnessing the power of machine learning algorithms to unravel valuable insights.

Hailing from the town of Hagerstown, Maryland, Will went on to run track and field at the University of Maryland, where he not only embraced the discipline of sports but also laid the groundwork for his intellectual pursuits. There, he earned his M.S. in Marketing Analytics from the Smith School of Business.

Aside from manipulating data sets, Will loves spending time catching waves on a surfboard or simply enjoying the outdoors.

Caitlyn Hart

Digital Marketing Coordinator

At Linden, Caitlyn specializes in front-end web design. She has several years of experience with UI/UX design, marketing project management, and visual design. Her favorite aspects of her career are creating and communicating.

In her previous role, she oversaw the implementation of websites and visual assets for various hotels, restaurants, and a spa. Caitlyn’s spa website and marketing designs increased gift card sales by $300,000 during the holiday season.

Originally from Chicago, she came to Rochester for school in 2010 and stayed. She received her BA in Studio Art from the University of Rochester with concentrations in Social Analysis and Sustainability, and her MFA in Visual Communication Design from Rochester Institute of Technology.

In her spare time, you can find Caitlyn teaching, speaking, and communing at Plymouth Spiritualist Church, where she is the Vice President of the board.


Madeleine Baum

Digital Marketing Coordinator

Madeleine’s role at Linden is on the design team, with a specialization in motion design. She has a varied background with prior experience in website management, and a BS earned in 2019 from the interdisciplinary program Digital Humanities & Social Sciences at Rochester Institute of Technology, with double minors in Psychology and Digital Literature & Comparative Media. She later went back to school at RIT, earning her MFA in Visual Communication Design in 2023.

Originally from the Rochester area, having gone to Brighton schools, Madeleine stayed in Rochester for college and has since fallen in love with the city (particularly the south wedge neighborhood) as an adult. She has held a variety of jobs, such as overnight camp counselor, ski instructor, barista and beertender, and is thrilled to be embarking her career path with Linden.

Madeleine can often be found going for a walk in her neighborhood or nearby parks, listening to vinyl records, playing with her cat, or studying the typography on anything within sight. Fun fact, she designed and drew the chalkboard menus at Java’s.


Demi Robbins

Digital Marketing Coordinator

Demi joins Linden as a graduate of the University of Rochester. While her journey into the marketing realm took an untraditional route, it was her passion for creative storytelling and forming meaningful connections in a digital world that inspired her to pursue a career in marketing.

Graduating with a double major in English (Language, Media, and Communication) and Political Science, Demi’s background granted her a variety of experiences in a wide range of fields. From working for the City of Rochester’s Bureau of Communications to managing the social media accounts for small businesses, she developed a unique perspective through engaging with different audiences and platforms.

Originally from Dallas, Texas, Demi fell in love with Rochester during her time as an undergraduate. In her free time, she can be found making Spotify playlists, exploring new places, or on the hunt for the perfect chai latte.

Our Philosophy

About the Linden Tree

Our business and digital marketing philosophy is embodied by the Linden Tree.

Linden Trees can reach heights of 130 feet, their roots extending two to five times their canopy size, have unique heart-shaped leaves, and can live to be over 1,000 years old. The name “Linden” is an homage to Greek mythology symbolizing love and fidelity.

Like any healthy tree, your business needs established roots for a strong foundation, a plan for growth, and a canopy to thrive. Your investment in your business’s marketing, or canopy, should always be aligned with how much growth your organization, or roots, can handle. Linden trees represent our dedication to supporting the balanced, sustainable growth of our clients and their businesses by cultivating the love and passion of what we do.