George Eastman Museum | Linden Digital Marketing

How Linden Helped the Dutch Connection Flourish

Background

The George Eastman Museum, located in Rochester, New York, is a world-renowned institution dedicated to photography and motion pictures. Housed in the historic mansion of George Eastman, the father of popular photography, the museum offers a range of exhibitions, educational programs, and special events.

In February 2025, the museum approached Linden Digital Marketing with the goal of promoting and driving ticket sales for the Dutch Connection, an annual flower show inspired by the floral displays George Eastman himself curated in his time.

With only a week and a half to execute a campaign, Linden quickly strategized an engaging approach to maximize visibility and attendance. We proposed a “Day in the Life” style video, featuring our Linden talent, Gabrielle, as she explored the Dutch Connection, highlighting its history, unique floral arrangements, and fun visitor experience. In addition to the Linden Collab, we leveraged pre-filmed collaborations and a last-minute ‘Discovery Room’ reel concept, into Meta ads that ran for the remainder of the event to drive awareness and ticket sales.

Objectives

With a tight deadline and a goal of driving maximum ticket sales, the George Eastman Museum needed an efficient and engaging marketing strategy to promote the Dutch Connection and Discovery Room. Linden Digital Marketing quickly developed a plan to create compelling video content that would capture the beauty of the exhibit and encourage attendance.

Solutions

Linden Digital Marketing developed and executed a content-driven strategy to maximize event awareness and ticket sales for the Dutch Connection within a tight timeframe. The key actions included:

Strategic Content Planning: Conducted research and crafted a script focused on the Dutch Connection’s history and visitor experience to guide the filming process.
Video Production: Captured engaging content featuring Gabrielle exploring the exhibit, using the script as a framework to highlight key features. Additionally, we filmed B-roll showcasing the vibrant floral displays and the museum’s ambiance to enhance the storytelling.
Discovery Room Feature: Linden’s Founder and her daughter visited the museum on a separate day to experience the Discovery Room, while a team member captured content of their interaction.
Last-Minute Reel Creation: Leveraged Discovery Room footage to produce a last-minute social media reel, adding another engaging promotional asset to the campaign.
Social Collaboration for Greater Reach: This campaign was executed as a social media collaboration between Linden Digital Marketing and the George Eastman Museum, allowing both parties to leverage each other’s audiences. By cross-promoting the content, we expanded the event’s visibility, and drove more interest in the Dutch Connection.

This content-driven approach allowed us to maximize impact within the limited time frame, effectively showcasing the Dutch Connection while driving ticket sales and awareness for the museum.