Hoochenanny | Linden Digital Marketing

Tuned Up & Tapped In: Hoochenanny’s High-Spirited Digital Debut

Background

The Hoochenanny Whiskey & Music Festival is a vibrant celebration of American spirits and sound, held in Irondequoit, New York. As the festival entered its second year, organizers sought a bold, interactive online presence to match the event’s high-energy atmosphere. The goal was twofold: rebuild the website to create a seamless, immersive user experience, and amplify reach through Meta Ads to drive awareness, engagement, and ticket sales.

Objectives

In partnership with Amanda Antinore, VP of Marketing Communications at Dalmath Associates, Inc., Linden developed a digital-first strategy that paired web design with full-funnel Meta advertising. Together, we:

Crafted a dynamic, mobile-friendly website that brings the Hoochenanny experience to life.
Designed clear navigation for exploring performers, whiskey vendors, and event highlights.
Built and executed a Meta Ads strategy that balanced broad awareness with precise retargeting, ensuring consistent messaging across channels.

Solutions

Website

Since launching in February 2025, the website has driven remarkable growth across all key performance metrics:

8,924% increase in site sessions
20,820% increase in engaged sessions
6,034% increase in new users
5,959% increase in total users

Channel-specific growth has been equally impressive:

846% growth in direct traffic
1,992% growth in organic search users
817% growth from organic social
15,763% growth in referral traffic

This project exemplifies the power of collaborative digital strategy and thoughtful design in elevating a brand’s presence, energizing its audience, and driving significant, measurable impact.

Meta Ads

From March through August 2025, Linden executed a targeted Meta Ads campaign to build awareness and drive ticket sales. Our team not only developed the strategy, but also produced all of the ad creative—from scroll-stopping reels to engaging carousels—featuring whiskey, artists, and festival experiences. Each creative was tuned to its stage of the funnel, balancing early awareness with high-intent remarketing.

Key results:

342% return on ad spend (4.42x ROAS on media spend alone)
103% blended return on investment (2.03x ROAS including management fees)
3.42M impressions → 21,262 clicks (1.39% CTR overall, up to 7% in remarketing campaigns)
228 tracked pass purchases driven by ads
$0.42 average cost per click (well below industry benchmarks)

Impact

Hoochenanny’s digital ecosystem worked in harmony; an engaging website that captured excitement, amplified by Meta Ads that scaled awareness and sales. Together, these strategies helped the festival grow its audience, energize its community, and achieve a record-setting season.

The Results.

By pairing a dynamic website with a strategic Meta Ads campaign, Linden delivered measurable growth for Hoochenanny.

🖥️

8,924% increase in site sessions

🤳

20,820% increase in engaged sessions

📲

15,763% growth in referral traffic

🎟️

228 ticket purchases directly attributed to Meta Ads

📈

4.42X return on ad spend