Black Button is an award winning whiskey distillery. As Rochester’s first grain-to-glass distillery since prohibition, Black Button has cultivated a nationwide following due to its unique equipment, process, and locally sourced ingredients. Linden Digital Marketing partnered with Black Button to increase in-store visits, promote offsite events, and boost bottle sales, locally and across the country.
The primary goal for 2024 was to increase bottle sales and in-store visits to the tasting room while increasing qualified traffic. Linden Digital Marketing strived to reach the right audience and increase sales through a multi channel strategy, focusing on new seasonal creative and audience targeting to improve efficiency.
By implementing seasonal event-based ad launches, precise audience targeting, and user experience optimizations, Linden Digital Marketing showcased Black Button’s diverse selection of high-quality products. Targeted ads reached audiences most likely to engage and convert, ensuring each strategy was tailored to Black Button’s unique goals.
Ticket sales for events doubled YoY
Impressions surged by 338% YoY
Local sales saw a 48% increase
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