Linden Digital Marketing developed and executed a content-driven strategy to maximize event awareness and ticket sales for the Dutch Connection within a tight timeframe. The key actions included:

• Strategic Content Planning: Conducted research and crafted a script focused on the Dutch Connection’s history and visitor experience to guide the filming process.
• Video Production: Captured engaging content featuring Gabrielle exploring the exhibit, using the script as a framework to highlight key features. Additionally, we filmed B-roll showcasing the vibrant floral displays and the museum’s ambiance to enhance the storytelling.
• Discovery Room Feature: Linden’s Founder and her daughter visited the museum on a separate day to experience the Discovery Room, while a team member captured content of their interaction.
• Last-Minute Reel Creation: Leveraged Discovery Room footage to produce a last-minute social media reel, adding another engaging promotional asset to the campaign.
• Social Collaboration for Greater Reach: This campaign was executed as a social media collaboration between Linden Digital Marketing and the George Eastman Museum, allowing both parties to leverage each other’s audiences. By cross-promoting the content, we expanded the event’s visibility, and drove more interest in the Dutch Connection.

This content-driven approach allowed us to maximize impact within the limited time frame, effectively showcasing the Dutch Connection while driving ticket sales and awareness for the museum.