Styled for Rochester, Designed to Rank
Overview
NŌTA Beauty Co. is a full-service salon and self-care studio rooted in Rochester’s Neighborhood of the Arts. Founded by stylist and brand ambassador Nikki DeMay, NŌTA lives in a stunning modern space with intentional interior design, and an atmosphere that blends high-end glamour with genuine Rochester character. The salon offers a curated range of services by experienced stylists and estheticians, alongside an in-store selection of hair products, skincare, and branded merchandise.
NŌTA came to us as a brand-new company preparing for launch, no website, no digital presence, and no prior brand assets. We handled everything: a full branding package, help with store signage, and web design and development on WordPress, with an SEO foundation built in to help them grow organically from day one.
Objectives
NŌTA Beauty Co. was launching from scratch. They needed a brand identity and a website that could do real work, attracting clients, booking appointments, and telling their story, before a single door opened.
- Develop a complete brand identity for a brand-new business with no prior digital presence
- Design and build a WordPress website that reflected the salon’s high-end, arts-district aesthetic
- Feature a dedicated services section to showcase NŌTA’s full offering at a glance
- Create individual spotlight sections for stylists and estheticians to build trust and personal connection with visitors
- Capture the energy of their physical space, tall ceilings, modern interior design, Neighborhood of the Arts roots, and translate it into a digital experience
The Solution
- Brand Identity from Scratch: We developed NŌTA’s full visual identity, logo, color palette, typography, and brand voice, drawing inspiration from their physical space. The result is a brand that feels high-end, glamorous, and unmistakably Rochester.
- WordPress Website Design & Development: Built on WordPress with a custom design, the site brings NŌTA’s in-person atmosphere into the digital space. Dark, moody tones paired with clean light typography create a luxury self-care experience from the first scroll.
- Booking Call-to-Action: Rather than a third-party booking platform, we implemented a persistent “Book Now” CTA linked directly to the salon’s phone number, giving visitors a simple, immediate path to scheduling.
- Featured Services Section: A dedicated, visually rich services section lets visitors quickly explore NŌTA’s full offering, hair, skincare, and beyond, with clarity and style.
- Stylist & Esthetician Spotlights: Individual profile sections for each team member give clients the chance to connect with the people behind the work, building trust and making the booking decision feel personal.
- SEO Foundation: With zero prior domain authority, we built every page with optimized metadata, semantic structure, and locally-targeted keywords, positioning NŌTA to earn organic visibility in Rochester from launch day.
- Coming Soon Page: Before the full site went live, a pre-launch landing page captured early visitor interest, generating 706 views and 514 new users from organic buzz alone.
The result is a website that works as hard as the team inside the salon, one that’s beautiful, functional, and built to grow.
Results that beat the goal.
Over the twelve months following launch (April 13, 2024 – April 13, 2025),
NŌTA Beauty Co. generated meaningful, sustained growth entirely through organic channels, no paid advertising.
🏆
#1 Google Organic Search
with 1,985 sessions & 1,438 new users
📈
4,718 Total sessions
in the first year after launch
👋
3,798 New users
reached in year one
📝
151 Form submission conversions,
no paid media
👀
7,879 Total page views
across the site
🎯
2.19% User conversion rate
⚡
25,365 Total events tracked,
5.38 per session
Let's talk about you.
Chat with one of our strategists so we can get to know each other.
We can’t wait to meet you!
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