Paid Hiring Campaigns

Tripling Job Applications for a New Production Plant

Background

A Fortune 500 beverage company partnered with Linden Digital Marketing to support hiring for its new production plant. With over 100 roles to fill before launch, the company needed to quickly establish local awareness while driving a consistent flow of qualified applicants.

Linden developed a multi-channel, full-funnel hiring strategy that combined employer branding with performance-driven recruitment tactics. The campaign leveraged Hulu and Spotify ads for awareness, supported by Google Ads and Indeed ads to convert interest into applications at scale.

Objectives

Establish the company as a top local employer ahead of the opening
Drive qualified, high-intent candidates to open roles
Deliver measurable engagement and efficient cost per application across platforms

Solutions

Streaming Ads

Linden launched awareness ad campaigns across Hulu and Spotify to introduce the company as a new and desirable local employer.

Working closely with their internal team, Linden developed benefit-focused messaging that highlighted workplace culture, modern facilities, and competitive benefits. This positioned the new plant as a great place to work.

Campaign Performance

Spotify:
- 858K impressions

- 90.88% completion rate (users who the whole ad played for)
- 4,228 clicks to the career page
Hulu:
- 44.6K impressions
- 24K reach (individuals)

These campaigns established recognition within the community and strengthened the company’s employer brand ahead of direct hiring efforts.

Search and Indeed Ads

With awareness established, Linden moved on to the next phase, high-intent hiring channels designed to capture and convert active job seekers.

Google Ads:
- Ran Performance Max, Search, and YouTube campaigns
- Targeted job seekers and competitor locations
- Generated 6,791 clicks and 6,436 “View Job” actions
- Maintained an efficient $2.00 cost-per-click (CPC)
Indeed Ads:
- Sponsored all open roles to maximize visibility
- Delivered 121K impressions and 10,864 clicks
- Generated 1,355 applicants
- 16% application start rate, significantly exceeding expectations