From Paper Trails to Digital Dominance: All New York State Process Servers Digital Journey

Background

ANYPS is a New York State-based process serving agency that delivers legal documents to individuals involved in court proceedings. Unlike solo process servers, this agency operates as a network of experienced professionals—both in the field and in-office—with a clear focus on speed, accuracy, and legal compliance. With decades of expertise in navigating legal nuances, the agency works primarily with paralegals and attorneys at law firms and property management companies. They partnered with Linden Digital Marketing to improve visibility, clarify messaging, and position themselves as the go-to agency in a competitive space.

Objectives

Support in developing a brand presence that highlights their customer-first approach, industry experience, and agency infrastructure—especially compared to one-person operations. The project focused on refining their digital marketing strategy, improving SEO to target NYS and Monroe County-specific legal searches, and creating content that resonates with a B2B legal audience.

Solutions

Linden Digital Marketing delivered a tailored strategy including:

  • Website redesign for improved user experience and lead capture.
  • Local SEO optimization targeting NYS and Monroe County keywords.
  • Analytics tracking to measure traffic sources, engagement, and conversions

Data

The Results.

🖥️

 9.3% increase in events per session

🔎

46.7% increase in organic social conversions

📋

16.7% increase in form fills

check out ANYPS

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