TorcSill

Foundations for Growth: TorcSill’s $13 Click That Landed a Disney Project

Background

TorcSill, a leading provider of foundation solutions, partnered with Linden Digital Marketing to modernize their website and scale lead generation with a multichannel ad strategy spanning Google Ads, LinkedIn Ads, and Meta Ads.

We’re very proud of this redesign and are grateful to be working with a company that provides a cost effective, environmentally focused product to their clients.

Our digital marketing efforts encompass branded SEO, Google Ads, Meta Ads, LinkedIn Ads and print design.

Challenges

  • An outdated website that wasn’t optimized for conversions.
  • Inefficient ad spend — Google Ads previously drove high cost-per-lead (up to $377 CPL).
  • Need to expand visibility in core regions (Texas, Florida, New York) and high-value industries.

Website Redesign

  • Rebuilt TorcSill’s website with conversion-focused landing pages featuring clearer CTAs, modern design, and industry-specific solutions.
  • Improved navigation and performance tracking through enhanced Google Tag Manager setup.
  • Added case studies and service-specific pages to better align with paid campaign targeting.

Google Ads

  • Implemented a multi-layered campaign structure: branded search, non-branded keywords, remarketing, and geo-targeted marine/industrial campaigns.
  • Optimized for cost-efficiency: CPC dropped 47.2%.
  • Geographic highlights: All targeted cities dropped to under $16 per lead 
  • Key outcome: A lead from Google Ads at $13 CPL resulted in a multi-million-dollar Walt Disney World foundation project..

LinkedIn Ads

  • Targeted decision-makers (C-suite, VPs, structural engineers) across energy, industrial, and construction sectors.
  • Campaigns focused on promoting TorcSill’s helical pile technology as a scalable, innovative alternative to traditional foundations.

Key Takeaways

By combining a modernized website redesign with a data-driven multichannel ad strategy, Linden helped TorcSill slash acquisition costs, expand into key markets, and land contracts with global leaders. This case demonstrates how smart campaign architecture and creative execution can turn modest CPLs into multi-million-dollar revenue opportunities.

Website Results.

📈

48% increase in website sessions.

🎯

47% increase in website users.

📣

45% increase in website leads.
1,658% increase in sales leads.

Paid Ads Results.

📈

$13 CPL turned into a multi-million dollar project at Walt Disney World, directly attributed to Google Ads.

🎯

95% improvement in cost per conversion across all Google Ads campaigns. We dropped the average cost per conversion from $377 to $15.78.

📣

46% decrease in cost per click across all Google Ads campaigns.

“Linden Digital Marketing’s team of marketing professionals has helped TorcSill tremendously by increasing our website traffic, developing Google and LinkedIn Ads, and strategically re-building our website to cater to our customers. Lindsay and her marketing team are great to work with, and their experience and professionalism allows me to focus on the important aspects of TorcSill. Linden Digital Marketing can provide a full turnkey marketing process, or work with your internal marketing professional. Call Lindsay to discuss their reasonable pricing and be prepared for an easy integrated service.”

✨ Chris Haltom, VP of Sales and Marketing

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