What Elements Are Foundational for SEO with AI?
3 Key Ways Artificial Intelligence Is Redefining the Core of Search Optimization Introduction The foundation of SEO has evolved. For years, optimizing for search meant balancing technical precision with engaging, keyword-driven content. Now, the rise of artificial intelligence has taken those principles to the next level. AI empowers marketers to make smarter decisions, analyze performance […]
How to Use GA4 to Improve Your Website’s Conversion Rate (Even If You’re Not a Data Expert)
You’ve installed Google Analytics 4 (GA4) here are 5 actionable steps you can take next. Introduction If you’ve ever opened GA4 and felt overwhelmed by all the charts and numbers, you’re not alone. The good news is that you don’t have to be a data expert to start making meaningful improvements. By knowing where to […]
What is the right frequency for awareness ads to make an impact?
Do awareness ads really work? Wondering if awareness ads are really worth it? Awareness ads are typically the first approach to introduce a brand, product, or message to a new audience. Positioned at the top of the marketing funnel, firms are unlikely to see direct conversion until further down the purchase funnel. However, these advertisements […]
Instagram’s New Search Update: What’s Changing and Why It Matters
Three Key Things to Consider for Your Social Media Strategy Instagram Joins the Search Party This summer, Instagram quietly launched one of its most significant updates in years: public content from professional accounts (business and creator profiles, 18+) can now show up in Google search results by default. This includes both new and old photos, […]
Linden Digital Marketing Is Growing Boldly in Rochester
Spotlight on Our President, Lindsay Connelly Linden Digital Marketing is turning heads in Rochester — and leading the charge is Lindsay Connelly, whose recent interview offers a fascinating look under the hood of the agency’s growth, values, and vision. Investing in People & Place In her conversation with Greater Rochester Enterprise / GRE Why ROC […]
Linden Digital Marketing Purchases Office Building in Brighton
Rochester, NY, September 2025 — Linden Digital Marketing is thrilled to announce the purchase of its first physical headquarters, marking a major milestone in the agency’s continued growth and commitment to building strong roots in the Rochester community. The acquisition provides Linden with a two-building property at 1634 Monroe Avenue in Brighton, creating space for […]
BFCM Strategy
Five Tips for Your Black Friday and Cyber Monday Marketing Strategy This Year Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, and with the right preparation, brands can turn them into a powerful driver of sales and engagement. For consumer-facing businesses, it’s about building anticipation and delivering value. For […]
Meet the 2025 Business Person of the Year Finalists (Under 25 Employees)
How to Choose a Digital Marketing Firm as a Government Agency or Contractor
4 key questions you should ask before signing on Hiring a marketing firm as a government agency or contractor means weighing both the value of the services offered and how well they align with your operational and regulatory needs. Linden helps teams evaluate the potential return on investment (ROI) that a marketing partnership can bring, […]
Lindsay Connelly Named Greater Rochester Chamber’s 2025 Business Person of the Year
Rochester, NY, July 2025 — The Greater Rochester Chamber of Commerce has named Lindsay Connelly, President and Founder of Linden Digital Marketing, LLC, as the recipient of the 2025 Business Person of the Year Award In the “Under 25 Employees” category. Presented annually since 1983, this prestigious honor recognizes the outstanding leadership, success, and civic […]