Linden Co-Op Bootcamp

Setting our student employees up for success Whether you’re just starting in industry or have been a working professional, a new job at a new company is a jolt of nerves and excitement. This is particularly true for college students at their first internships or co-ops. What software do they use? Did I forget to […]

The Power of Lemon8: A Must-Try Platform for Brands

Lemon8 is one of the newer social media platforms on the scene, designed to allow users to share photos and videos with their audiences. While this may sound like other platforms, Lemon8 offers unique opportunities to expand your brand’s reach to new audiences. Let’s dive into what Lemon8 is, why it’s gaining popularity, and why […]

Lead Scoring: Conquering Your Stack of Leads

So you have a mountain of leads? Congratulations! A common challenge clients encounter is managing the influx of leads generated by digital marketing efforts and converting them into sales. This is important for: So Many Leads: What To Do Next Your marketing efforts are generating a lot of leads. So many, in fact, that your […]

Hot Off The Press: Business Strategies When You’ve Made The News

Congrats, you’re famous! Now let’s harness the power of this attention to make an even bigger impact. By focusing on the following tactics, you have the opportunity to highlight your achievements and expand your reach, making meaningful connections with new audiences along the way. Proactive Social Monitoring Actively monitoring social media channels allows you to […]

Marketing In Motion: 3 Tips to Get You Started Making Reels and TikToks

Have you considered adding short videos, like Reels and TikToks, to your marketing content repertoire, but just don’t know where to start? No matter what social media platform you use, we have some tips to make the video creation process smoother for you. Reels “Reel-y” Do Make A Difference First, let’s talk about why Reels […]

GA4: Welcoming Google’s New Website Tracking Technology

In July 2023, Google officially sunsetted Universal Analytics (UA) and made Google Analytics 4 (GA4) the new platform for tracking website analytics. Whether you’re interested in learning what website tracking is or just want to know more about valuable insights you can gain by tracking with GA4 , Linden is here to help you out. 

AI Chatbots: The Basics

Have you started testing out AI chatbots yet (like ChatGPT or Bing AI)? We’re starting with the basics: what is an AI chatbot and how can it help you?

Lindsay Connelly Announced as Tech Rochester’s Emerging Technology Woman of The Year

Tech Rochester has selected Lindsay Connelly, Owner and Digital Marketing Strategist at Linden Digital Marketing, as the 2023 Emerging Technology Woman of the Year. 

Linden’s 5-Step Approach: What to Expect as a Client Onboarding

Every marketing firm has a different process to get things started. Your journey at Linden starts with our customized onboarding process we have optimized through years of feedback with our clients to ensure you’re set up for success.

4 Questions To Consider When Evaluating A Marketing Firm

Hiring a new marketing firm is about weighing the value of the marketing services against the cost, while also considering the intricacies of your unique business. Linden helps you understand the predicted return on investment you can expect from marketing and if it’s really worth it for you and your business.