Category: Blog

AI Optimization (AIO): All About the llms.txt File

Making content readable by AI, not just search engines SEO’s Never-Ending Evolution If it feels like SEO is a constantly moving target, you’re not alone. As AI search tools like ChatGPT become central to how people discover information online, what worked before in SEO is shifting, and fast. At Linden, we’ve been rethinking how we […]

Wait, That Was AI?

A No-Nonsense Overview of Artificial Intelligence Today and What It Means For You Artificial Intelligence (AI) is no longer a futuristic concept—it’s a daily reality. From Siri answering questions to algorithms recommending your next binge watch, AI is shaping how we live, work, and connect. But as exciting as AI is, it also comes with […]

From Clickbait to Clarity: Media Literacy in Content Marketing 

Understand the why behind what you share and protect your brand in the process. With content circulating around news outlets, social platforms, and influencer feeds, it’s easy to get swept up in what’s trending. But for marketers, quick reactions can come at a cost. Media literacy defines the ability to assess the accuracy, intent, and […]

Linden Co-Op Bootcamp

Setting our student employees up for success Whether you’re just starting in industry or have been a working professional, a new job at a new company is a jolt of nerves and excitement. This is particularly true for college students at their first internships or co-ops. What software do they use? Did I forget to […]

The Power of Lemon8: A Must-Try Platform for Brands

Lemon8 is one of the newer social media platforms on the scene, designed to allow users to share photos and videos with their audiences. While this may sound like other platforms, Lemon8 offers unique opportunities to expand your brand’s reach to new audiences. Let’s dive into what Lemon8 is, why it’s gaining popularity, and why […]

Lead Scoring: Conquering Your Stack of Leads

So you have a mountain of leads? Congratulations! A common challenge clients encounter is managing the influx of leads generated by digital marketing efforts and converting them into sales. This is important for: So Many Leads: What To Do Next Your marketing efforts are generating a lot of leads. So many, in fact, that your […]

Lindsay Connelly, Alumna ’18, Featured by Rochester Institute of Technology Saunders College of Business

“I came back to Saunders to further educate myself because I wanted not just to study but to do. And RIT has a deep history of creating doers.” Read the full article and learn more about Lindsay’s business journey on RIT’s site here.

Hot Off The Press: Business Strategies When You’ve Made The News

Congrats, you’re famous! Now let’s harness the power of this attention to make an even bigger impact. By focusing on the following tactics, you have the opportunity to highlight your achievements and expand your reach, making meaningful connections with new audiences along the way. Proactive Social Monitoring Actively monitoring social media channels allows you to […]

Marketing In Motion: 3 Tips to Get You Started Making Reels and TikToks

Have you considered adding short videos, like Reels and TikToks, to your marketing content repertoire, but just don’t know where to start? No matter what social media platform you use, we have some tips to make the video creation process smoother for you. Reels “Reel-y” Do Make A Difference First, let’s talk about why Reels […]

GA4: Welcoming Google’s New Website Tracking Technology

In July 2023, Google officially sunsetted Universal Analytics (UA) and made Google Analytics 4 (GA4) the new platform for tracking website analytics. Whether you’re interested in learning what website tracking is or just want to know more about valuable insights you can gain by tracking with GA4 , Linden is here to help you out.