Lindsay Connelly - Digital Marketing Strategist

Lindsay Connelly

Owner, Digital Marketing Strategist

Lindsay has been working in digital marketing for over a decade. The core of her skill set is Google Analytics, Google Tag Manager, and Google Data Studio – these tools report on the successes of her client’s digital marketing campaigns. She founded Linden Digital Marketing, LLC in 2018. Some of Linden’s success stories include:

  • Working creatively with this sustainable, startup construction company’s $400/month media budget to double their revenue in the last 7 years. This strategy included monthly Google Search Ads, display ads, WordPress (website) management, SEO, and email.
  • Using an integrated marketing strategy that includes Google Search Ads, SEO, content marketing, display ads, Bing ads, LinkedIn ads, Facebook ads, social influencer marketing, PR, sponsorships, and email marketing, our team helped increase revenue 10x over the past 7 years. EarthPlanter is now the leader in commercial self-watering planter systems.

Lindsay moved to Rochester, NY from Connecticut to attend RIT in 2007 and stayed in the area upon graduation for her love of the city. She graduated from RIT with a BA degree in Marketing, and minors in Finance, Communications, and Film in 2011. She obtained her MBA, with a focus in MIS, from RIT in 2018 with honors. In her spare time Lindsay enjoys rock climbing at the Red Barn on RIT’s campus and working on the board of Journeys of Solution’s Inc., a local nonprofit where she is responsible for digital marketing.

Michele Judkins - Digital Marketing Specialist

Michele Judkins

Digital Marketing Analyst

Michele was the first employee at Linden Digital Marketing and has helped drive the business forward since 2018. She was an integral part of the launch of the company, while attending RIT to obtain her undergraduate degree. She graduated in 2020, with a BS in New Media Marketing and an immersion in Psychology.

Michele loves using psychology on a daily basis to build key audiences, and envision the perfect pathways used to convert new users into returning customers. She is always refining customer journey touch points to create evergreen marketing funnels for Linden’s clients. One of the favorite aspects of her job is search engine optimization (SEO) to help clients show up at the top of searches for their most essential products and services. Some of her recent accomplishments include:

  • Lead the launch of a new website for a government non-profit client in June of 2021 with a new strategy which included text searchable blog sections to increase organic traffic. This was done by converting image and pdf files into searchable content, and restructuring the site to be search engine optimized. This, in tandem with Facebook ads and Google ads lead to an increase of users by about 332% since June, and a steady increase of key event completions monthly (about 1,043% increase since July), helping them to meet their conversion goals.

  • Helped develop a branded and non-branded SEO strategy, which included claiming all of the company’s nationwide locations on Google My Business, involving careful planning and coordination with employees. This effort increased phone calls to the company by 366% in just 2 months.

A Rochester native, Michele enjoys painting, swimming, and wandering around record shops and museums.

Elyse M - Digital Marketing Specialist

Elyse Mee

Digital Marketing Specialist

Elyse joins us with over 10 years of experience in digital marketing. Her background includes: web design and performance optimization, content creative and management, Search Engine Optimization and analytics reporting to drive inbound lead conversions. She also has experience with internal and external events, email marketing, content creation (videos, case studies, blogs, etc.), social media, new product launch campaigns, team building events and more.

She has spent most of her career working in the tech industry supporting clients in Retail, Public Safety, Government, Healthcare, and Industrial Manufacturing. In her previous role, she was part of a team that delivered award winning marketing solutions that drove double-digit organic traffic growth to continually increase high quality inbound marketing leads.

Elyse’s focus is to drive sales and leads for clients through integrated marketing strategies. Her particular passion and specialty is front end web design, to plan, build and optimize client websites in support of their key business initiatives while providing an improved user experience.

Born and raised in Rochester, Elyse graduated with a BA degree in New Media Marketing from RIT in 2011. “Once a marketer, always a marketer,” Elyse knew she wanted to be in marketing since she started RIT in 2007. When she is not looking at analytics reports or designing websites, you can find her working on home improvement projects, gardening, playing with her pup, or anywhere outside – preferably near the water.

Michele Judkins - Digital Marketing Specialist

Daniele DiPasquale

Digital Marketing Coordinator

Daniele’s focus at Linden Digital Marketing is design. She has a diverse background of graphic design experience; her formal training includes print design and production, design for digital platforms, photography, and graphic arts history.

A key objective that is intrinsic to her design principles is that every single design has the potential to be great—each project deserves design solutions that are well-informed, deliberate, and built to the highest of standards.

A New Jersey transplant, Daniele came to Rochester to pursue a degree in Visual Media from Rochester Institute of Technology. Her BFA studies allowed her to gain skills in many creative fields, and that exposure now helps inform her design decisions in ways that knowledge in only one realm could not. This was made clear by her work with clients like The Vignelli Center for Design Studies and the Melbert B. Cary, Jr Graphic Arts Collection, where she took on many roles such as creative director, designer, curator, photographer, and project manager.

One of Daniele’s latest successes is with her work with RocVentures, a rock climbing gym here in Rochester, NY. An avid climber herself, she has been involved in refreshing RocVentures’s brand through the redesign of their website, creating new content and a modern aesthetic for their social media, and offering advice on community involvement and expansion of their current offerings. With her support RocVentures revenue has increase 70% year over year.

Daniele enjoys rock climbing as often as possible, identifying typefaces in the wild, and stands firm in her belief that music peaked in 2005.

Michele Judkins - Digital Marketing Specialist

Joseph Kim

Digital Marketing Coordinator

Joseph is a 3rd year RIT student and pursuing a degree in Marketing. He is currently doing a CO-OP internship for Linden Digital Marketing as a digital marketing coordinator.  

Joseph is experienced in social media growth and management, video editing (Premiere Pro / Final Cut Pro), and Photoshop, while honing his skills in Google Ads, Analytics, Data Studio and WordPress web development. 

Joseph enjoys traveling, playing basketball, and watching movies.