Jewish Home is a leading senior care organization in Rochester, New York, dedicated to providing compassionate, high-quality services across a range of living options and health care programs. In 2024, the organization underwent a major rebranding from Jewish Senior Life to Jewish Home — a shift designed to modernize its image while honoring its legacy. To support this transition and expand community reach, Jewish Home partnered with our team to elevate its digital presence through targeted advertising and a refreshed messaging strategy, with the goal to drive greater awareness, attract prospective residents and employees, and ensure the brand’s values and offerings were clearly reflected across all digital channels.
In partnership with Jewish Home’s internal team and leadership, we launched a comprehensive digital strategy that combined paid advertising and SEO enhancements to reflect Jewish Home’s evolving identity. Campaigns targeting prospective residents, patients, and employees were particularly cost-effective, delivering high-quality leads at reduced costs. Whether someone was looking to learn about care options or apply for a position, the digital experience prioritized clarity, warmth, and ease of use.
Jewish Home’s rebranded digital presence, powered by a mix of paid media, SEO, and conversion-focused content, has delivered measurable success across every key performance area:
Channel-specific growth also reinforced the campaign’s effectiveness:
These outcomes highlight the impact of a strategic, data-driven approach: one that prioritizes targeted messaging, thoughtful audience segmentation, and seamless user experience. Jewish Home’s digital marketing evolution both supported a successful rebrand and strengthened its ability to connect with those seeking meaningful care and career opportunities, without sacrificing existing visibility or performance.
35% increase in total website conversions
22% increase in inquiry form submissions
38% increase in clicks to call
199% increase in paid social traffic (Facebook and Instagram)
48% increase in Google Ads traffic (search and display)
37% increase in Google Ads conversions
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