Rochester, NY, July 2025 — Linden Digital Marketing is announcing its official certification as a Minority and Women-Owned Business Enterprise (MWBE) by both New York State and Monroe County. These dual certifications recognize the agency’s ownership and leadership by women, its operational excellence, and its commitment to building an inclusive and equitable business landscape.
Administered by Empire State Development’s Division of Minority and Women’s Business Development (DMWBD), the MWBE program is designed to connect certified businesses with expanded opportunities in state and county procurement. Achieving certification signifies that a business is not only majority-owned by women and/or minority leaders, but also demonstrates the vision and capacity to thrive at the highest level.
“We’re incredibly proud to receive MWBE certification from both New York State and Monroe County,” says Lindsay Connelly, Linden Digital Marketing’s President. “This recognition is more than a milestone—it opens the door to new partnerships and opportunities with organizations that share our values. We’re excited to expand our impact, continue elevating diverse voices in marketing, and contribute to a more inclusive business landscape across New York and beyond.”
As a certified MWBE, Linden is positioned to build partnerships with organizations that share the same company values, creating meaningful collaborations that drive real results. These certifications also highlight the firm’s ability to meet rigorous standards for operational integrity, financial viability, and ownership representation.
Linden began in 2018 as a one-woman consultancy and has since grown into a nationally recognized digital marketing agency supporting more than 80 clients with 20 employees. It has been recognized as one of Rochester’s fastest-growing MWBEs for two consecutive years, with a reputation built on delivering measurable results, fostering long-term client relationships, and investing in the region’s creative workforce through local hiring and paid internship opportunities.
“This certification strengthens our position to partner with government agencies and mission-driven organizations that are looking for smart, data-backed digital strategy,” adds Amanda DeRoo, Director of Digital Strategy at Linden. “Our paid media services are built on precision, transparency, and measurable outcomes. Our values align perfectly with the procurement goals of public and private sector partners. We’re excited to help more clients leverage data to drive meaningful results.”
Linden Digital Marketing welcomes inquiries from community partners, contractors, and agencies seeking to collaborate and achieve their goals through meaningful, results-focused marketing partnerships.