A Fortune 500 beverage company partnered with Linden Digital Marketing to support hiring for its new production plant. With over 100 roles to fill before launch, the company needed to quickly establish local awareness while driving a consistent flow of qualified applicants.
Linden developed a multi-channel, full-funnel hiring strategy that combined employer branding with performance-driven recruitment tactics. The campaign leveraged Hulu and Spotify ads for awareness, supported by Google Ads and Indeed ads to convert interest into applications at scale.
Linden launched awareness ad campaigns across Hulu and Spotify to introduce the company as a new and desirable local employer.
Working closely with their internal team, Linden developed benefit-focused messaging that highlighted workplace culture, modern facilities, and competitive benefits. This positioned the new plant as a great place to work.
Campaign Performance
These campaigns established recognition within the community and strengthened the company’s employer brand ahead of direct hiring efforts.
With awareness established, Linden moved on to the next phase, high-intent hiring channels designed to capture and convert active job seekers.
Together, these efforts led to 37,000+ job views and tripled the company’s organic applicant volume.
140% increase in career page sessions
37,125 “View Job” clicks from qualified candidates
300% increase in applications via Indeed
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